Work

Campus Recreation Brand Guidelines.

As a graduate assistant for Campus Recreation, I identified the need for consistency in our marketing materials to establish a strong departmental brand. Using the brand guidelines provided by East Tennessee State University (ETSU) and our unique departmental branding, this brand book serves as a comprehensive guide for our marketing team when creating materials and helps new employees understand our department's culture.

ETSU Campus Recreation.

Promoting over 120+ events a semester, my graduate assistantship experience challenged my skills to create branded content strategies. I managed a team of three to create a comprehensive branded content calendar, production of the content and scheduling of the posts through Meta Business Suite. To handle marketing requests from five different program areas within our department efficiently, I designed and implemented a streamlined marketing process, significantly boosting our team's productivity.

Purpose Driven Brand Storytelling.

As Marketing Manager on a team of four, I led the distribution and amplification strategy for a proposal to the Special Olympics Winter Games 2025. We analyzed the creative brief, developed target audience personas, crafted the story, and created a strategy for distribution, including social media, landing pages, partner activations, sweepstakes, and film festivals.

Our pitch earned us the 'Purpose-Driven Brand Storytelling' certificate, while developing real-world experience.

Road to Nationals.

This video was part of a series that was created to showcase the Wingate University national qualifying cross country athletes and served as a countdown to the NCAA Division II National Championship. With the support of my director and teammates, Wingate’s cross country marketing plan was awarded with a NACMA Bronze Award for Multi - Platform Branding Campaigns.