Hi, I’m Julie!
I am a curious, people-first marketer with a Master’s degree and a passion for wellness. What started six years ago as a student-athlete promoting her sport has grown into a career that blends creative strategy, data-driven thinking, and branding expertise.
Scroll to view work and learn more about my story!
Marketing Research.
Designed By: Julie Diaz
Brand Media and Health Perceptions: A Thematic Analysis of Generational Differences
I conducted qualitative research to explore how brand media shapes health perceptions across multiple generations. Using focus groups and thematic analysis, I developed actionable strategies for health brands messaging.
Data storytelling allowed for a creative and insights-driven presentation.
Content Strategy.
Managed the marketing team through the development of branded content strategies for over 100 events per semester. I oversaw the creation, approval, and execution of print and digital materials.
Within two years I implemented a marketing request system, brand guidelines, and drove social media presence up by 200%.
For branded social media offerings, contact me below!
Content Creation.
As part of our multi-platform marketing campaign, I produced a series of storytelling videos to showcase the Wingate University cross country athletes.
The campaign was awarded a Bronze Award for Multi-Platform Branding Campaigns (NACMA).
Marketing Analytics.
Designed By: Julie Diaz
I managed a social analytics team from data collection to strategic insights. Using surveys design, native analytics, and content analysis, we delivered data-driven recommendations to implement into their media strategy.
The client implemented was highly satisfied with the outcome and used our insights.
Brand Activation.
Designed By: Julie Diaz
While managing a marketing team, I identified the need for consistency in our marketing and brand messaging. I created a branding guidelines to serve as a comprehensive guide when creating content.
For brand identity offerings, contact me below!
Check out my freelance photography work or click to learn about my story!
Photos
Story
Looking to create or
grow your brand?
Let’s connect and make it happen!