Hi, I’m Julie!

I am a curious, people-first marketer with a Master’s degree and a passion for health. What started six years ago as a student-athlete promoting her sport has grown into a career that blends creative strategy, data-driven thinking, and branding expertise.

Scroll to view work and learn more about my story!

Brand Media and Health Perceptions: A Thematic Analysis of Generational Differences

I conducted qualitative research to explore how brand media shapes health perceptions across multiple generations. Using focus groups and thematic analysis, I create actionable strategies for health brands messaging.

Data storytelling allowed for a clear, creative, and insights-driven presentation..

I led a social analytics team from data collection to insights. Using qualitative and quantitative analysis, including surveys (Qualtrics), native analytics, and content analysis, we delivered data-driven recommendations.

The client implemented our insights in their media strategy and was highly satisfied with the outcome.

Client: ETSU Research Corporation

Supervised the marketing team through the development of media strategies for over 100 events per semester, overseeing the creation, approval, and execution of print and digital materials.

Within two years I implemented a marketing request system, brand guidelines, and drove social media presence up by 200%.

For branded social media offerings, contact me below!

While managing a marketing team, I identified the need for consistency in our marketing and brand messaging. I created a branding guidelines to serve as a comprehensive guide for our marketing team and build brand awareness.

For brand identity offerings, contact me below!

As part of our multi-platform marketing campaign, I produced storytelling media to showcase the Wingate University cross country athletes. The campaign increase awareness on campus and serve as a recruitment tool for future prospects.

The campaign was awarded a Bronze Award for Multi-Platform Branding Campaigns (NACMA).